777cx is committed to protecting the privacy of every person who registers and plays on our platform. This Privacy Policy explains how 777cx collects, uses, stores and protects your personal information when you use the 777cx website at 777cx.site.
When you create an account on 777cx, you share personal information with us. We take the responsibility that comes with that seriously. This policy is written in plain language – not legal jargon – because we want you to actually understand what happens with your data rather than skim past a wall of text you cannot follow.
By registering on 777cx, you confirm that you have read and understood this Privacy Policy and consent to the data practices described here. This policy should be read alongside the 777cx Terms and Conditions.
Short version: 777cx collects only what is needed to run your account and keep it secure. We do not sell your data to anyone. You have the right to access, correct or delete the personal information we hold about you.
777cx collects personal information in two broad categories: information you provide directly and information that is collected automatically through your use of the platform.
Information you provide directly:
- Contact information: Your full name and Pakistani mobile number provided at registration.
- Authentication credentials: Your chosen password (stored in hashed form – never as plain text).
- Payment information: Your Easypaisa account number, JazzCash number, NayaPay or SadaPay number, IBAN for bank transfers, or Visa/Mastercard details. Note that full card numbers are not stored on 777cx servers – payment processing is handled by our certified payment gateway.
- Identity verification documents: A copy of your CNIC or other government-issued identity document, requested when we need to verify your age or identity as required by our operating licence.
- Support communications: Messages you send to 777cx support through live chat or email, including any attachments you share with the support team.
Information collected automatically:
- Device and browser data: IP address, browser type and version, device type, operating system and screen resolution.
- Session data: Pages visited on 777cx, time spent on the platform, click patterns and navigation paths.
- Transaction data: Records of all deposits, withdrawals, bets placed and game outcomes associated with your account.
- Cookie data: Information stored by cookies and similar technologies as described in Section 8.
| Data Type | Examples | Purpose |
|---|---|---|
| Identity | Name, mobile number, CNIC | Account verification, age check, legal compliance |
| Financial | Easypaisa / JazzCash number, IBAN, card details | Processing deposits and withdrawals in PKR |
| Technical | IP address, device type, browser | Security monitoring, fraud prevention |
| Behavioural | Games played, bets placed, session times | Responsible gaming monitoring, platform improvement |
| Communications | Support chat logs, emails | Resolving queries, record-keeping |
777cx collects your personal information through the following channels:
- Registration form: When you create your 777cx account, you provide your name, mobile number and password.
- Deposit and withdrawal processes: When you initiate a deposit or withdrawal, payment details are submitted through our secure payment gateway.
- Identity verification: If 777cx requests identity verification, you may upload a copy of your CNIC or other document through a secure submission portal within your account.
- Platform usage: Your device, browser and session behaviour are recorded automatically each time you access 777cx.
- Cookies and tracking technologies: Cookies placed on your device when you visit 777cx collect browsing behaviour data as described in Section 8.
- Customer support interactions: Records are kept of all support conversations whether conducted by live chat or email.
777cx does not collect personal information from third-party social media platforms or purchase data about you from external data brokers.
777cx uses the personal information it collects for the following specific purposes. We do not use your data for anything beyond what is listed here without your explicit consent.
- Account operation: To create, maintain and secure your 777cx account. Without your basic registration information, we cannot provide the service.
- Payment processing: To process PKR deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT and Visa/Mastercard. Payment data is passed to our certified payment processing partners and is not stored on 777cx servers beyond what is needed to manage your account history.
- Identity and age verification: To confirm that you are at least 18 years of age and to comply with our operating licence requirements. This is non-negotiable and is done to protect all players on the platform.
- Fraud prevention and security: To detect and prevent fraudulent activity, money laundering, bonus abuse and unauthorised account access. Our automated security systems monitor account and transaction behaviour continuously.
- Responsible gaming: To monitor gameplay patterns that may indicate a player is experiencing gambling-related harm. This allows 777cx to intervene appropriately and offer responsible gaming tools as described in our Responsible Gaming Policy.
- Customer support: To respond to your queries, resolve account issues and maintain records of support interactions.
- Platform improvement: Aggregated and anonymised usage data helps us understand how players use 777cx so we can improve the product. This data is not linked to individual accounts when used for this purpose.
- Legal and regulatory compliance: To meet any obligations under applicable law, including responding to lawful requests from regulatory or law enforcement authorities.
777cx does not use your personal data for third-party advertising targeting, selling leads to insurance or financial services, or any purpose unrelated to operating your gaming account.
777cx does not sell your personal information to third parties. We share data only in the following limited circumstances, and only to the minimum extent necessary:
- Payment processors: Your payment details are shared with our certified payment gateway partners – Easypaisa, JazzCash, NayaPay, SadaPay, bank networks and card schemes – solely to process your deposit and withdrawal transactions. These partners operate under their own data protection obligations.
- Identity verification services: In cases requiring enhanced identity verification, your documents may be shared with a licensed identity verification service provider. This is handled through secure, encrypted channels.
- Game providers: Certain games on 777cx are provided by third-party game studios. These providers may receive your account identifier and bet history for the purposes of operating their games and detecting cheating. They do not receive your name, mobile number or payment details.
- Legal and regulatory authorities: 777cx may share your personal information with law enforcement agencies, regulators or courts if required to do so by law or in response to a legitimate legal request. 777cx will notify you of such requests where legally permitted to do so.
- Business transfers: In the event of a merger, acquisition or sale of 777cx, your data may be transferred to the acquiring entity. You will be notified before your data is transferred and becomes subject to a different privacy policy.
Important: 777cx will never share your personal data with marketing companies, lead generation services or any other commercial third party for purposes unrelated to operating your account.
777cx takes data security seriously and implements multiple layers of protection to keep your personal information safe. The following measures are in place:
- 256-bit SSL encryption: All data transmitted between your device and the 777cx servers is encrypted using 256-bit SSL technology. This is the same encryption standard used by major international banks.
- Password hashing: Your password is never stored as plain text. It is hashed using a one-way cryptographic function so that even 777cx staff cannot read your password.
- OTP authentication: All withdrawal requests require confirmation via a one-time PIN sent to your registered Pakistani mobile number. This prevents unauthorised withdrawals even if your account password is compromised.
- 24/7 fraud monitoring: Automated systems monitor all account activity around the clock for patterns that may indicate fraud, account takeover or money laundering.
- Access controls: Access to personal data within the 777cx organisation is restricted on a need-to-know basis. Staff do not have access to your payment credentials or identity documents beyond what is required to perform their specific job function.
- Secure data centres: 777cx servers are hosted in facilities with physical security controls, redundant power and network infrastructure, and regular security audits.
Despite these measures, no internet-based platform can guarantee absolute security. If you become aware of any unauthorised access to your account, contact 777cx support immediately via live chat.
777cx retains your personal information for as long as your account is active and for a reasonable period thereafter to meet legal, regulatory and operational obligations.
- Active accounts: All personal data associated with your account is retained for the duration of your active use of 777cx.
- Closed accounts: Following voluntary account closure, your personal data is retained for a minimum period to comply with anti-money-laundering regulations and to resolve any outstanding disputes. Transaction records and identification documents are typically retained for a period consistent with applicable Pakistani legal requirements.
- Suspended accounts: Data associated with accounts suspended due to rule violations is retained for the full period during which a dispute may be raised, and for as long as required to support any regulatory investigation.
- Support records: Communications with 777cx support are retained for a period sufficient to allow follow-up on unresolved issues and to document the platform's compliance obligations.
When personal data is no longer required for any of these purposes, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.
777cx uses cookies and similar tracking technologies to operate the platform and improve your experience. Cookies are small text files stored on your device when you visit 777cx.site.
Types of cookies used on 777cx:
- Essential cookies: These are necessary for the platform to function. They manage your login session, remember your preferences and enable core features like the deposit flow. You cannot opt out of essential cookies while using 777cx.
- Analytics cookies: These collect aggregated information about how players navigate 777cx – which pages are visited most, where players spend the most time and where they exit. This data is used anonymously to improve the platform. It is not linked to your personal identity.
- Security cookies: These assist in detecting suspicious account activity, rate-limiting automated requests and protecting against fraud. They are part of 777cx's security infrastructure.
777cx does not use third-party advertising cookies or place cookies that track your activity across other websites. Your browsing on 777cx is not shared with social media platforms or ad networks.
You can manage cookie settings in your browser, but disabling essential cookies will prevent 777cx from functioning correctly. Most mobile browsers on Android – the most common device type among Pakistani players – allow you to clear cookies through the browser settings menu.
As a 777cx player, you have the following rights over your personal information. To exercise any of these rights, contact 777cx support at support@777cx.site. We aim to respond to all data rights requests within 30 days.